The global Variable Rate Technology market report published by Emergen Research assesses the Variable Rate Technology market with regards to market size, market share, revenue growth, key segments, and regional bifurcation. The global Variable Rate Technology market is highly fragmented with numerous players operating on a global and regional level. The companies are engaged in mergers and acquisitions, joint ventures, and collaborations along with product advancements and RD activities to cater to the growing global demand and gain a robust footing in the market.

 Variable Rate Technology (VRT) is a tool or system that allows varying rate of crop inputs, such as fertilizers and crop protection chemicals, based on sensed or mapped crop characteristics. Automation is the obvious choice for majority of farmers as technology advances, becomes more affordable to purchase, and aid in increasing crop production around the world. In addition, both the trend toward local food consumption and desire for resource-saving measures are still on rise. Cost reduction is a crucial strategy for advancing the sector, given industry's narrow margins.

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The report further explores the key business players along with their in-depth profiling, product catalog, and strategic business decisions. The key players studied in the report are Deere Company, Trimble, Inc., AGCO Corporation, Topcon, CNH Industrial N.V., KUBOTA Corporation, Hexagon, Yara, DJI, and Valmont Industries, Inc.

Some Key Highlights From the Report

• The hardware segment accounted for largest revenue share in 2021. Variable-Rate Application (VRA) in agriculture is an area of technology that focuses on automated use of products in a specific setting. Various pieces of gear, including sensors, GPS, and maps, are employed depending on data they receive. To strike the correct balance, VRT is a fantastic tool. Farmers can utilize precision agriculture technology to direct automated and variable application of seeds, fertilizer, and chemical applications to their fields using information about their activities that has been obtained. VRT decisions and parameters are based on a variety of hardware data, including GPS, in-field sensors, and maps of a particular activity.
• The Fertilizer VRT segment accounted for a largest revenue share in 2021. Using a variable-rate fertilizer application, different sections of field can get fertilizer applications at various rates. Distribution of fertilizer will depend on anticipated yield, soil fertility, and other variables that may have an impact such as topography, soil texture, electrical conductivity, soil nutrients, and moisture content. All occupations exhibit heterogeneity. Within the same field, there are always differences in fertility of soil and yields, while in certain cases, yield disparities between several plots in a single field have reached to 400%. As a result, depending on the plot, fertilization effects on plants differed. Heterogeneity is taken into account when applying variable fertilizer rates and figuring out accurate fertilizer rates for each area of the field.

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Emergen Research has segmented the global VRT market based on offering, type, crop type, application method, and region:

• Offering Outlook (Revenue, USD Billion; 2019-2030)

  • Hardware
    1. Guidance Steering Systems
    2. Flow Application Control Devices
    3. GPS/DGPS Receivers
    4. Handheld Computers
    5. Yield Monitors
    6. Sensors
    7. Displays
    8. Others
  • VRT Software
  • VRT Service
    1. Farm Operation Services
    2. Integration Consulting Services

• Type Outlook (Revenue, USD Billion; 2019-2030)

  • Fertilizer VRT
    1. UREA VRT
    2. UAN VRT
    3. NH3 VRT
    4. Other VRT
  • Crop Protection Chemical VRT
  • Soil Sensing
  • Seeding VRT
  • Yield Monitoring
  • Irrigation VRT
  • Other VRT Types

Regional Bifurcation of the Variable Rate Technology Market Includes:

• North America (U.S., Canada)
• Europe (U.K., Italy, Germany, France, Rest of EU)
• Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
• Latin America (Chile, Brazil, Argentina, Rest of Latin America)
• Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

The report aims to provide a complete analysis of the global Variable Rate Technology market with important details about the key market players from insightful primary and secondary research data. The report also aims to benefit the user by providing constructive data to gain insight into market growth, size, and investment approaches. Additionally, the report provides an extensive analysis of the Variable Rate Technology market, including key data, such as factors influencing the growth of the market, buyers and vendors, production and consumption, and revenue.

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Highlights of Table of Contents (TOC):

• Overview of Global Variable Rate Technology Market
• Competitive analysis of the Variable Rate Technology market
• Regional analysis of Global Variable Rate Technology market production and revenue
• Regional analysis of Global Variable Rate Technology market supply, consumption, and export import
• Type-based market analysis of global Variable Rate Technology production, revenue, and price trends
• Application-based analysis of the global Variable Rate Technology market
• Manufacturer profiles, manufacturing cost, and upstream and downstream analysis of global Variable Rate Technology market
• Global Variable Rate Technology market forecast (2020-2027)
• Conclusion of the research report

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