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Upgrade of Google Penguin Algorithm Update

Penguin refers to Google's most recent Google penguin algorithm update. According to Search Engine Land, it initially impacted approximately 3.1 percent of English-language search queries. Penguin was created to penalize websites that, among other things, used questionable link exchanges, artificial connections, or relied on too many of the same anchor text links. Penguin is Google's response to a common black hat SEO tactic: manipulating search engine results with links.

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