You Should Know All Communication Model

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Most of the western thinkers have given their views on communication, its absence is visible in the Indian thought tradition. Following are the major communication models of western scholars.

1. Aristotle's Communication Model 2. Murphy's Communication Model 3. Lasswell's Communication Model 4. Shannon and Weaver's Communication Model 5. Sherm's Communication Model 6. Barlow's Communication Model 7. Helical's Communication Model , 8. Thill and Bowie's communication model, 9. Lasicar, Petite and Flatley's model.


Major models of communication:

1. Aristotle's Model of Communication

Aristotle was the first to consider the communication model. Aristotle considers 3 elements important for communication – the sender, the message and the receiver (receiver). But Aristotle considers the sender more important in his model.

According to Aristotle's model, the sender (speaker) plays an important role in communication. It takes the entire charge of communication on its shoulders. The sender first prepares such a material, so that he can be successful in influencing the listeners or recipients with his thoughts. So he raises every issue in his speech that can impress the public, or what they want to hear. Aristotle says that the sender communicates in such a way that the listeners (receivers) are impressed and accordingly give feedback. According to this model, the speaker must be very careful about the choice of words and content in communication. He should understand his target audience and then prepare his speech.

The Aristotle model of communication is the widely accepted and most common model of communication where the sender sends information or messages to the receiver in order to influence them and make them respond and act accordingly. The Aristotelian model of communication is the appropriate model to excel in public spaces, seminars and lectures, where the sender makes his point by designing an effective material, communicates the message to the audience and they respond accordingly. . The important thing is that here the sender is the active member and the receiver is the passive one.
 
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