According to The Paper Worker, one-third of a consumer’s decision-making is based solely on product packaging. Developing it as a crucial marketing tool, brands have put great emphasis on creating a product that the consumers will remember long after they have seen it, perhaps in a shop or stumbled upon while browsing online. Unique personalized packaging design, an optimal color scheme, and the use of Recycled Packaging materials, attention to minute details are some of the key methods adopted by brands over the recent years to transform their products into memorable items.

Furthermore, with a rise in eco-conscious customers, many Packaging Solution Companies have turned to naturally sourced, reusable, and Flexible Packaging Materials,  eliminating packaging waste, resulting in “ green ” products, a step closer to a sustainable future.

The need of the hour is to develop distinctive package designs that not only focus on standing out on the shelf but also add significant value to establishing a distinctive brand identity and hence provide an impetus to the customers looking to buy that specific product.

Padding inside

Try to avoid this as much as possible so as not to waste materials and to let the buyer find the product as quickly as possible.

You can use kraft paper filler, bubble sheets, air pockets, thick perforated paper or small shreds of material – generally made of polystyrene but you can find them in sustainable materials like starch.

The care with which products are packaged is also important; for example, using tissue paper for garments.

For More Info: Brand loyalty and the role of packaging