It can be challenging to figure out how to advertise a music video on YouTube. In order to explain how the model functions using actual musicians, I produced this essay. It has been tested and is reproducible. Everyone can do it. You don't require a label backing you, exclusive relationships, or a marketing budget. In actuality, there is no cost associated.
Three videos are available to complement this topic. Watch each video in sequence from top to bottom to see how independent musicians promote a music video on YouTube and literally make millions (beginning with the video below). By the third video's conclusion, you will be aware of the specific method they use.
I divided the article into three parts to better explain everything:
- The Best Way To Choose Videos
- How To Freely Promote A Music Video With A Diverse Fanbase
- How to Get Money From Your YouTube Music Video
The ideal video
You need these three things in order to promote your music videos on YouTube for free:
- Get a spectatorship
- Take advantage of trends
- Be reliable.
Rule #1:By Using Someone Else's Audience, You Can Promote A Music Video On YouTube
If you publish a music video and don't have a following then nobody will view it. It's not personal at all. It only makes sense. Using someone else's audience and credibility is a technique to get around that. How? by recording yourself performing various cover songs for music videos.
For instance, as you can see in the aforementioned video, Lord of the Rings is popular and has a great soundtrack.
Everyone like coverings. This is how shrewd musicians advertise the free YouTube promotion of their music videos.
People don't pay much attention to artists they have never heard of. Yet, if they recognise something (such as something from Lord of the Rings), they will unconsciously link the artist to what they already know about that other object.
In the screenshot below, you can see that the highlighted video has received 49 million views. I was one of those folks who watched this because they had heard of "Skyrim" rather than "Lindsey Stirling":)
Rule #2:Follow trends to promote a music video on YouTube
Make a video on a significant event that you find intriguing when it occurs in the world. It's crucial to time the release of your videos to maximise visibility. Keep an eye out for dates and new releases, and keep your eyes open. Then, publish your videos to match up with them. More people will hear your music after you do this.
How it operates
An example might be the well-known video game Skyrim, which was launched on November 11, 2011. A few months later, Lindsey released this music video, and soon after, people started looking for it online. When they entered the search term "Skyrim theme tune" into Google, this video would appear in the list of results. It is crucial to time your releases because of this. The natural "buzz" will be advantageous to you.
This tactic was expertly applied by a recent podcast guest. Thanks to a timely release and a popular music video, he built up a sizable fan base in just 24 hours. To hear the podcast and learn how he accomplished it, click here.
This tactic, which incorporates all three, is quite successful.
As seen in video one, the independent musicians "Synergized" their promotion efforts as follows:
- They collaborated with more YouTube channels (Pentatonix and Lindsey Stirling)
- They coordinated the video's release (Radioactive was a big hit at the time)
- They utilised each other's viewers (Lindsey Stirling was exposed to the fan base of Imagine Dragons, Pentatonix and visa-versa)
You cannot effectively promote yourself all day long. You require others. You need to collaborate with people who already have an audience and try your best to give value through your music so that everyone benefits.
Massive Fan Base
You cannot manually promote yourself and be successful. You require others.
I'll go into more detail on how independent musicians can use YouTube to grow a fanbase on their own in the following part.
Being relatable today is one of the few things that pays off. On the basis of shared interests, people bond. In your videos, it's crucial to let your personality and hobbies shine through. Inspire a group of people while developing a recurring topic. A wonderful time!
What types of videos ought you to produce?
You can learn more by responding to the following questions:
- What do you enjoy doing when you have free time?
- What interests you?
- What do you find interesting?
People can detect BS from a mile away, so be careful. In order to win people over, avoid trying to be someone you're not. They probably won't, though.
Rule #3:How to Earn Money by Promoting Music Videos on YouTube
As I discussed in this post, the majority of YouTube musicians use websites like Facebook and Twitter to direct viewers of their music videos to YouTube. Following the video, they request that they buy something.
Here is an example showing how traffic "flows" to YouTube from other places before going to the purchase:
To promote a music video and earn money on YouTube, use "Call To Actions"
The Call To Action instructs the viewer to buy something. CTAs are typically placed in one of three places by YouTube artists:
- during the video, a pop-up
- Link in the description of the video
- The video ends abruptly.
How much revenue was generated by this music video?
Just 1% of viewers of a video like this really go on to make a purchase, according to people who have been selling goods online for some time.
We may calculate the artist's earnings from the video based on that percentage.
These are the figures:
Twelve million people have viewed this article as of right now. It is 120,000 times 1%. That indicates that 120,000 consumers clicked on a CTA and made a purchase.
In this video, the artist promotes four items at the following, typical price points:
- (Each concert ticket costs $30.00)
- ($20 each) Sheet music
- Products ($20.00 per item)
- Downloadable music each costs $1.29.
- 120,000 divided by 4 equals 30,000.
30,000 of each item were sold as a result of this video:
- tickets to a performance costing $900,000,
- $600,000 worth of music sheets
- 600 000 dollars worth of goods
- Digital music worth $38,700
This video has generated a total revenue of roughly $2,168,700.
My clever diagram illuminating the arithmetic
All of this was passively completed using digital technology. And that's great, too!
Summary:
That's a brief explanation of how YouTube works to enable unsigned independent bands to succeed. If you haven't already, make sure you view the videos.
Soon, everyone will perform this. It will be quite difficult for you to implement these methods if you wait.
So stop putting it off and start working on it now before others figure it out. Make things happen; you owe it to yourself and your potential supporters!
