The consumer awareness on nutrition, health, and wellness is constantly growing. Nowadays, people have become more conscious about their health, as they are concerned with building higher levels of immunity to fight off the diseases they may contract from outside. Hence, the value of the global dietary supplements market was $123.1 billion in 2021, which will likely rise to $288.5 billion by 2030, at a 9.9% CAGR. The rising prevalence of chronic diseases has essentially resulted in the rise in the consumer awareness on health.

In order to reach a broader target audience by accessing new sales channels, numerous companies are financing research and development activities. Numerous opportunities have been created in the dietary supplements market through the vigorous expansion of online channels and various physical retail channels or stores. The majority of the sales come through mass merchandisers, such as supermarkets and certain specialty retailers. Moreover, the growing trend of gym workouts is propelling the market, as trainers often prescribe protein, vitamin, and mineral supplements.

Browse detailed - Dietary Supplements Market Revenue Estimation and Growth Forecast Report

A significant share in the dietary supplements market, of 31%, was captured by the vitamin category in 2021. The deficiency of several vitamins, such as A, B, C, and E, in people is balanced by supplements. Consumers are extremely relying on these supplements to fulfill the required daily vitamin intake. This is because of the wide array of disorders associated with the deficiency of this nutrient, including scurvy (vitamin C), anemia (B12), rickets (vitamin D), and excessive hemorrhage (vitamin K).

Moreover, it is clear that different vitamins cater to different needs of the body. For instance, vitamin C supplements are widely utilized by women as they provide protection to their skin from UV radiation due to exposure to direct sunlight. Similarly, vitamin B improves the immunity and functioning of the nervous system, as well as facilitating healthy cell growth and division. The adequate amount of vitamins, to balance the diet, varies depending on the age group. Therefore, vitamin supplements are largely used by adult women and adult men.

A significant share of the dietary supplement market was held by tablets, which accounted for 33% of the revenue, in 2021. Dietary supplements are highly consumed in the form of tablets as they are easy to eat. Further, the demand for liquid dietary supplements is expected to grow at a rapid rate as they are easily absorbed by the body. Hence, with a large number of people reeling under the effects of malnutrition, especially in developing and under-developed countries, the consumption of such products is bound to grow.

The largest revenue share, of 45.8%, in the dietary supplements market was captured by APAC in 2021. With the rising health consciousness, a significant surge in the expenditure on dietary supplement products has been witnessed in the region. It has itself resulted from an increase in the per capita income as well as the growth in the awareness of chronic diseases. The popularity of multivitamins is increasing in China, India, and Japan in order to prevent chronic diseases.

The growing trend of fitness centers, health clubs, and gyms, led by the rise in the fitness awareness among youngsters, is driving the dietary supplements market advance. In addition, with the increase in the elderly population, preventive healthcare measures, including the intake of dietary supplements, have further picked up, to attain adequate levels of general health and fitness. This is because the elderly often have a weakened immune system and inefficient biological processes, such as digestion, which leads to the absorption of lower amounts of nutrients from food than required.

Thus, in order to improve the immunity of the body and balance the nutrients, the demand for dietary supplements is constantly increasing.